revive
revive is an social campaign created to help gamers become more independent in their lives, and get back to reality. This campaign aims to raise awareness towards gaming, and the negative side effects it causes to each gamer over time.
category
Social Campaign
collaboration
John Ho: Secondary research, Online Survey Website, Promotional
Manuel Hernandez: Primary research, Online Survey, Desktop Notification / Application
attributes
Guidance
Engaging
Honesty
Balance
Unity
problem
How could we encourage gamers to balance gaming with life responsibilities?
research
There are more than 3 billion people who play video games, including 214 million in the USA. Users enjoy playing video games to provide mental stimulation and stress relief. Spending too much time playing video games causes dopamine addiction, reduction in motivation, and negative effects on emotions.
survey
Out of 116 responses
82%
when gaming
Lose track of time
56%
have been
shamed for gaming
56%
returned back to
gaming after quitting
69%
skip work and avoided
personal responsibility
insights
playing video games over time effects the users brain chemistry
gamers often lose track of time while they are playing
self awareness is key to regaining control of life
solution
Encouraging gamers to manage their time better
