Operation Bravery is a campaign created to share the voices of brave healthcare professionals. The campaign aims to build a safe community and encourages healthcare workers to speak out about burnout.
Operation Bravery
Social Campaign
Branding Identity
Case Study
Brand Attributes
Collaboration, Comparison, Empathy, Empowerment, Impact, Trust
Target Audience
Age range: 30-45
Gender: 50% male 50% female
Burnout healthcare professionals
Families of healthcare professionals
Opportunity
How could we boost the morality of healthcare workers?
Secondary Research
There are 2.8 million healthcare professionals experiencing burnout within their professions. At the workplace healthcare professionals are enduring long work hours, experiencing work life imbalances, and witnessing death daily. Directly because of the high burnout rates, suicide ideation amongst healthcare professionals are nearly doubled compared to general population.
“2022 physician suicide report: A bleak reality” MDLinx.
Insight
When healthcare workers are supported, they tend to improve the overall health of there communities
Acknowledging the accomplishments of individuals, its scientifically proven to boost morality of users
When teams feel psychologically safe tend to take more risk, propose new ideas and help move their teams forward
Solution
Giving a voice to healthcare professionals
Branding Guideline
